Keeping a Winning Attitude

The Warm-up Begins with Liking People

As Dad said, "There really are no strangers out there."

Mr. Bernstein's Lesson

What keeps most sales leaders "up" is not their commission checks, but a range of intangible rewards that are part of the job itself. When you're doing what you want to be doing, you're already a winner.

The Oldest Incentive

How the "world's greatest salesman" sold his first car - and what it taught him about the oldest incentive in the history of selling.

See Yourself Doing It

To prepare yourself for success, you need to visualize not just enjoying results, but performing desirable activities.

Build Your Self-Image

Know that you can be successful and you will be: The effects of attitude in the sales arena.

Program your Subconscious

What the mind can see, the rest of you can achieve. Some basic principles of mind-body training.

Four Fundamental Ideas

Zig Ziglar summarizes the qualities that are common to great salespeople.